SimpliGO Disaster Preparedness Planner (D2P) Digital Marketplace Network (DMN). Kevin Petty, director of Science & Forecast Operations from The Weather Company, a subsidiary of IBM, relates, "One of the key things that we are always looking to do is to enhance prediction of weather globally in order to reduce those impacts that it has on the population, allowing populations to be more resilient in the face of high impact weather". Predictive solutions to help fight natural disasters now make use of artificial intelligence and machine learning, technologies capable of processing and interpreting a large quantity of data. Weather patterns using sophisticated algorithms will soon be able to handle in-depth analyses of data coming from multiple domains..